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lazybones
It all began with a fine black teacup printed on white cotton voile made into a beach shirt. "We sleep in them, they are so comfortable" the people cried. Voila!, the birth of lazybones, one of Australia's best known sleepwear and bedlinen companies.
Tracey Hocking, owner and designer, is a firm believer in fair wages and rights for workers. Initially the sleepwear was made in Australia by small factories not using outworkers. It proved very difficult to ascertain that the work was indeed completed within the factory. As the company grew, Tracey faced an ethical dilemma as the cost to manufacture on a small scale in Australia became financially prohibitive and with sales of lazybones pyjamas increasing, a decision had to be made.With contacts already in Bali, Tracey met Nyoman who helped her find fabric and a factory to manufacture lazybones jarmies. The ever savvy Nyoman believed he could do a better job, a deal was struck and Tracey set him up in business with a factory. Nyoman formerly an overseas tour guide, now owns a factory employing around 55 people.
The factory was built from scratch and has been extended three
times with accommodation built for out of town workers. Nyoman's family
status and living conditions have improved considerably as have the
lives of his employees.
Meanwhile the demand grew for other products, first of all quilts, duvet covers, children's jarmies and now our own womenswear range aimed at the over 25 market. Five years later we supply to around 150 stores Australia wide and stores in New Zealand and Hong Kong, the U.K and now the U.S. In the last 3 years lazybones moved into retail, with 2 stores. One in Bangalow in Northern NSW and one in Paddington in Sydney.
lazybones endeavours to use where possible, natural fibres that are kind to Mother Earth.
Tracey's love of the 1920's - 1950's in clothing and fabric design
has been her inspiration for the lazybones sleepwear, bedlinen
and clothing collections.